Marianne Purzycki

Marianne is a Competitive Intelligence Analyst at Fairfax Associates. She is based in Somerset, NJ, and provides competitive intelligence on law firms and legal industry trends to national and global law firm clients.

Marianne is a former Senior Research Analyst at Hildebrandt (the legal management consultancy of Thomson Reuters) where she conducted research and provided information on law firm industry trends, benchmarking, strategic planning and management issues. She managed Hildebrandt’s Research and Information function, including a professional research team, edited a weekly email newsletter and was a regular contributor to the Hildebrandt Institute blog, which covered emerging legal market trends and significant industry news.

Prior to joining Hildebrandt, Marianne was a research assistant at the Foundation of UMDNJ as well as a business researcher/competitive information analyst at efinanceworks.com. For 12 years she held various positions in the corporate library network at AT&T Bell Laboratories/ Lucent Technologies, including Technical Information Analyst, Marketing Information Specialist and Information Alerting Service Supervisor.

For over 10 years, she has been an Adjunct Professor in the Law Firm Management Master’s program in the College of Professional Studies at The George Washington University in Washington, DC, where she teaches competitive intelligence methods, research and resources for the legal industry.

Areas of Expertise

  • Conducts strategic research, such as client research and market research
  • Monitors market trends and prepare trends presentations
  • Prepares custom market presentations
  • Research and produces in-depth market assessment and benchmarking reports
  • Conducts market research, identifies and evaluates potential candidate firms
  • Researches and creates custom law firm profiles
  • Tracks US law firm mergers and reports merger trends on a quarterly basis
Competitive Intelligence Analyst

1701 Pennsylvania Avenue NW
Suite 200
Washington, DC 20006

Telephone: 202.365.4180

Education

M.S. Case Western Reserve University, in Library Science

B.A. St. Mary’s College (Notre Dame, IN), in History

Marianne Purzycki

Marianne is a Competitive Intelligence Analyst at Fairfax Associates. She is based in Somerset, NJ, and provides competitive intelligence on law firms and legal industry trends to national and global law firm clients.

Marianne is a former Senior Research Analyst at Hildebrandt (the legal management consultancy of Thomson Reuters) where she conducted research and provided information on law firm industry trends, benchmarking, strategic planning and management issues. She managed Hildebrandt’s Research and Information function, including a professional research team, edited a weekly email newsletter and was a regular contributor to the Hildebrandt Institute blog, which covered emerging legal market trends and significant industry news.

Prior to joining Hildebrandt, Marianne was a research assistant at the Foundation of UMDNJ as well as a business researcher/competitive information analyst at efinanceworks.com. For 12 years she held various positions in the corporate library network at AT&T Bell Laboratories/ Lucent Technologies, including Technical Information Analyst, Marketing Information Specialist and Information Alerting Service Supervisor.

For over 10 years, she has been an Adjunct Professor in the Law Firm Management Master’s program in the College of Professional Studies at The George Washington University in Washington, DC, where she teaches competitive intelligence methods, research and resources for the legal industry.

 

Areas of Expertise

  • Conducts firm-wide, practice, and office strategic planning processes involving client interviews, partner interviews, partner surveys, strategic planning working sessions and partner retreats.
  • Develops a firm’s written strategic plan and implementation plan
  • Participates in strategic review and visioning workshops at the Board level to confirm or revise strategic direction
  • Undertakes strategic research, such as client research or market research
  • Redesigns partner performance and compensation systems that align with and support a firm’s strategy
  • Assesses current compensation approaches based on data analytics and partner input, provides perspective on alternative approaches and develops a phased approach to modifying existing systems
  • Analyzes a firm’s performance and identifies profit improvement opportunities
  • Develops expansion strategies in the context of a firm’s strategy, conducts market analysis, and facilitates meetings with candidate firms
  • Manages merger discussions and the due diligence process, as well as the internal communication process, that lead to a successful completed merger
  • Develops new structures appropriate for the combined firm, including governance, partner compensation and business operations
  • Aligns a firm’s governance, practice, and office structures to align with its strategy and requirements
  • Assesses a firm’s business operations at the overall and functional levels, and develops cost-effective, service-oriented, and efficient approaches to supporting the firm’s practice
  • Coaches a firm’s leadership and C-levels on firm management and strategy

Education

  • M.S. Case Western Reserve University, in Library Science
  • B.A. St. Mary’s College (Notre Dame, IN), in History

Fairfax Associates

1701 Pennsylvania Avenue NW, Suite 200, Washington, DC 20006, Telephone: 202.365.4180