Client Research & Key Client Development

We help our clients develop a comprehensive understanding of the needs and expectations of their existing and prospective clients and the sectors in which they operate. Working with our clients, we build on these insights to identify opportunities to improve business development, raise the competitiveness of the services provided, and establish and grow profitable client relationships.

We conduct interviews with senior users of legal and other professional services. Our experience, from conducting hundreds of such interviews, enables us to identify themes and make pragmatic and actionable recommendations that help improve both client satisfaction and loyalty, and firm profitability.

We ensure that the expectations and needs of clients are truly understood: that the firm has identified how to provide superior service and performance relative to its competitors, and that there is a clear plan in place to enhance the relationship with the client. Our experience includes national, international, and global projects for key clients.