Strategy & Direction

Clarity of direction, a well-defined strategy, disciplined planning, and effective implementation are fundamental attributes of successful firms with highly competitive practices and aligned partnerships.

Strategic work sits at the heart of our practice. The Principals of Fairfax all have a deep interest in, and broad experience with, professional firm strategy. We assist firms with strategy development at the firm, office, practice, and industry level. We facilitate the identification and articulation of a firm’s goals and the strategies required to achieve them.

Our strategy and direction work includes the following areas:

STRATEGY DEVELOPMENT & IMPLEMENTATION

An effective strategy is built on developing a competitive advantage and identifies unique opportunities for market differentiation.

PRACTICE STRATEGY

Strategy operates at many levels within firms. A strategy covering the development of a particular practice, office, or industry…

MARKET & SECTOR RESEARCH

Robust information and rigorous analysis are fundamental elements of effective strategic planning and implementation. Assessing the potential of a market or sector, identifying and reviewing…

CLIENT RESEARCH & KEY CLIENT DEVELOPMENT

We help our clients develop a comprehensive understanding of the needs and expectations of their existing and prospective clients and the sectors in which they operate. Working with our…