Our strategy work with law firms is focused on planning for the future. Three to five years ago our strategy work often involved developing a 2020 vision and strategy – 2020 had a nice ring to it. Now we have arrived in 2020 and the future is today.
We continue to see firms use a variety of approaches in setting strategy. These approaches vary along two principal dimensions: 1) level of partner input and 2) level of organizational process applied.
Based on our experience, there are at least three different paths to a national strategy, depending on a firm’s practice position, practice mix, and client base.
For many law firms growth offers the opportunity to preserve or improve competitiveness, economics and market position in a rapidly evolving industry. For many firms today, the question is not whether law firms should be pursuing growth. Growth, in one form or another, is a strategic imperative. The question is how firms will achieve it.
Insights from Lewis Roca Rothgerber Christie’s Managing Partner on Regional Firm Growth and Market Positioning
This month we continue our interview series of legal industry leaders. This interview is with Ken Van Winkle, the Managing Partner of Lewis Roca Rothgerber Christie, where he has served as Managing Partner since 2004 and practiced law since 1987.